Link Building & Your Specialist Sri Lanka

SEO Specialist Sri Lanka 

There's been quite a bit of discussion lately about how to build backlinks with SEO specialist Sri Lanka However, many people haven't paid much attention to links and just focused only on-page SEO, meaning that they have ignored links altogether saying; "already understand everything about backlinks". 

But do they really understand what backlinks are and how to build them effectively? A few of the things I think that some don't understand are that building backlinks is a two way street. 

The link-building campaign needs to be backed up by keyword research, which requires time, effort, and money. 

SEO specialist Sri Lanka has to really dedicate their time and effort to create high quality backlinks. 

Old methods of creating backlinks won’t work any more. I believe that SEO specialist Sri Lanka should be looking at building backlinks from a holistic perspective and not just not only focusing on-page backlinks. 

Publishing articles on high DA and PA websites such as https://www.huffpost.com , https://www.washingtonpost.com etc. would be the ideal way of creating high quality backlinks to your website, which helps to build the authourity of your website. 

I want to make sure that when we are talking about building links to a SEO website we are also talking about building links to other SEO websites, so that we are building backlinks from all different places on the web, rather than just one site. 

Backlinks are a huge part of building your reputation as an SEO specialist in Sri Lanka, because in order to get a good ranking position in Google, Yahoo, and the other major search engines, you need to get links pointing in your direction. 

Backlinks can be bought or built organically. The best way to build links is through article marketing, through blogging (you need to be consistent with this), and through forum posting and submitting articles to directories.

It can sometimes be difficult to find and follow up with people who post back links on their blogs, but once you get to know someone and are able to get some kind of backing, then you can usually go ahead and follow it. 

So this is where SEO specialist Sri Lanka can really come in handy. However you need to find the right SEO expert, because some may just use black hat SEO to get you fast results. 

In conclusion, I believe that you should be doing more than just one SEO campaign in your link-building campaign. It is very important to do more than one, if you want to see results. 

In addition, I believe that SEO specialists Sri Lanka should pay very close attention to the various forms of link building campaigns that are available to them. 

Some of the most common are article marketing, guest blogging, blog commenting and forum posting.

I hope that this article has provided some insight into the benefits and drawbacks of the various methods that SEO specialists use to promote their site. 

I have listed a few of the more popular ones here. If you want to learn more about SEO and link building, then I suggest that you visit my website to find out more. Take care. I hope that you will consider this information in 2021.

Value of Content in SEO

Always remember to make your page different and better than your competitors. Unique is better than long. If you are looking to rank your website, then you need to bring some unique and fresh content to the table. Always think about how you are going to make this page different, than what currently exists,while adding more value to your content. 

You can do this by:

1.  Leveraging the content that is unique to your brand.
2. UX UI needs to better than your competitors 
3. Invest in multimedia if you are serious about ranking. 
4. Educate by adding FAQS to the page. Give them unbiased education which can help people to make an informed decision helping searchers and adding values. Build a good will which builds trust for your brand and trust is the key to high conversions.

The other important thing is to look whether your content is free of spelling and grammatical errors. I would recommend you to use a tool like Grammarly to find out spelling and grammatical errors. This is important because google is not fond of such errors. Here are some examples of high quality content websites Huff Post, Marketing Chrome, 

Content Length

Is your content longer on average than your competitors? Based on a study it is true that pages with long long-form content tend to perform better in Google. Now it doesn't mean that you are writing several thousand words of fluff content but instead it should be well crafted. 

Unique and in-depth as mentioned earlier, your content should be radically different than your competitors not just longer.

Well written content

Writing 2000 words is not enough, actually writing is a skill and if you want your content to be well written, then you have two options:

1. You adopt the habit of reading and`writing to improve your ability.
2. Hire someone professional, who can write for you.

Is your content written for an 8th grader? 

Your content should be written to be understood and actionable. If someone cannot understand what you are talking about.. then there is a problem. People always want to know how your content is going to help them. So craft your content which is readable and understandable for an eighth grader or below.

Engaging Content

From an SEO perspective, if searchers are engaging and digesting your content, then it's a positive signal for your page. It will gradually increase dwell time and if you have seriously done a good job then readers will surely take further action, like commenting, sharing, subscribing becoming a lead or even could purchase one of your products. 

You can make your content engaging:

1. Writing to one reader by using pronouns such as you and yours number.
2. Interweave relevant stories to illustrate. 
3. Actually know what you are talking about.

Paragraphs

Does your content has short paragraphs? Long paragraphs are not SEO friendly. Keep your paragraphs short and scannable. Maximum three sentences should be used in a paragraph.

Are your headings structured logically? Structure your page logically by using h1, h2, h3 and h4 headings in your content.

Descriptive Headings

is your content using descriptive headings? There are many people who can just understand what your content is about by just scanning the headings, so always use descriptive headings to engage the readers.

Variations

Have you used keywords variations size or synonyms in your headings? Your h1 tag can be similar to your title tag, but other headings should include variations of your primary keywords ls size and synonyms.

Bullet Points & Numbered Lists

Is your content using bullet points and numbered lists? Use bullet points and numbered lists as frequently as you can. It will break up your content and makes it easier for readers to commit to digesting it.

Make sure to fresh check your content at least annually to make sure that your content is still accurate. Does your page has as many or more images than your competitors? Unique images make your page more interesting and engaging. You should aim to have more images than your competitors have in their post. 

Are your images unique to your website?

Like writing, not all images are created equally.Always strive to place unique images and graphics on your page, either you create by your own or you can hire a professional photographer who can do this for you. Here are some sites where you could download royalty free images www.pexels.com & pixabay.com

Quality of your images plays an important role.

1. Placing unique images is the first step. 

2. Images should be in good quality. Hire a professional to take pictures or create graphics if you are intending for a long-term business.

Image Formats 

Here are three different formats of images jpeg, png and gif.

Out of these three, png is the highest quality. It doesn't have much impact on SEO, but it can take a bit longer time to load, so always use default images as png or jpeg format.

Next thing is you need to make sure that your images are sized appropriately. Images should be sized and uploaded according to their appearance on your page, in this way page loading speed will be improved.

Are your images compressed? Using high quality images are very important, but they should be fully optimized and compressed so that they don't affect your page loading speed. 

Tools like Optimizilla will help you compressing the images.

Image File Name

Images must have a descriptive file name. You should save your images on the basis of your content of images. If your image is about five ways to make coffee, then your image name should be like 5ways to make coffee.png

Check whether all of your images have descriptive and accurate alt tags. Google spider uses alt tags to understand what an image is about, so always use descriptive alt tags for all the images. 

I hope this article helped you to get an idea about the value of content in SEO.