Value of Content in SEO

Always remember to make your page different and better than your competitors. Unique is better than long. If you are looking to rank your website, then you need to bring some unique and fresh content to the table. Always think about how you are going to make this page different, than what currently exists,while adding more value to your content. 

You can do this by:

1.  Leveraging the content that is unique to your brand.
2. UX UI needs to better than your competitors 
3. Invest in multimedia if you are serious about ranking. 
4. Educate by adding FAQS to the page. Give them unbiased education which can help people to make an informed decision helping searchers and adding values. Build a good will which builds trust for your brand and trust is the key to high conversions.

The other important thing is to look whether your content is free of spelling and grammatical errors. I would recommend you to use a tool like Grammarly to find out spelling and grammatical errors. This is important because google is not fond of such errors. Here are some examples of high quality content websites Huff Post, Marketing Chrome, 

Content Length

Is your content longer on average than your competitors? Based on a study it is true that pages with long long-form content tend to perform better in Google. Now it doesn't mean that you are writing several thousand words of fluff content but instead it should be well crafted. 

Unique and in-depth as mentioned earlier, your content should be radically different than your competitors not just longer.

Well written content

Writing 2000 words is not enough, actually writing is a skill and if you want your content to be well written, then you have two options:

1. You adopt the habit of reading and`writing to improve your ability.
2. Hire someone professional, who can write for you.

Is your content written for an 8th grader? 

Your content should be written to be understood and actionable. If someone cannot understand what you are talking about.. then there is a problem. People always want to know how your content is going to help them. So craft your content which is readable and understandable for an eighth grader or below.

Engaging Content

From an SEO perspective, if searchers are engaging and digesting your content, then it's a positive signal for your page. It will gradually increase dwell time and if you have seriously done a good job then readers will surely take further action, like commenting, sharing, subscribing becoming a lead or even could purchase one of your products. 

You can make your content engaging:

1. Writing to one reader by using pronouns such as you and yours number.
2. Interweave relevant stories to illustrate. 
3. Actually know what you are talking about.

Paragraphs

Does your content has short paragraphs? Long paragraphs are not SEO friendly. Keep your paragraphs short and scannable. Maximum three sentences should be used in a paragraph.

Are your headings structured logically? Structure your page logically by using h1, h2, h3 and h4 headings in your content.

Descriptive Headings

is your content using descriptive headings? There are many people who can just understand what your content is about by just scanning the headings, so always use descriptive headings to engage the readers.

Variations

Have you used keywords variations size or synonyms in your headings? Your h1 tag can be similar to your title tag, but other headings should include variations of your primary keywords ls size and synonyms.

Bullet Points & Numbered Lists

Is your content using bullet points and numbered lists? Use bullet points and numbered lists as frequently as you can. It will break up your content and makes it easier for readers to commit to digesting it.

Make sure to fresh check your content at least annually to make sure that your content is still accurate. Does your page has as many or more images than your competitors? Unique images make your page more interesting and engaging. You should aim to have more images than your competitors have in their post. 

Are your images unique to your website?

Like writing, not all images are created equally.Always strive to place unique images and graphics on your page, either you create by your own or you can hire a professional photographer who can do this for you. Here are some sites where you could download royalty free images www.pexels.com & pixabay.com

Quality of your images plays an important role.

1. Placing unique images is the first step. 

2. Images should be in good quality. Hire a professional to take pictures or create graphics if you are intending for a long-term business.

Image Formats 

Here are three different formats of images jpeg, png and gif.

Out of these three, png is the highest quality. It doesn't have much impact on SEO, but it can take a bit longer time to load, so always use default images as png or jpeg format.

Next thing is you need to make sure that your images are sized appropriately. Images should be sized and uploaded according to their appearance on your page, in this way page loading speed will be improved.

Are your images compressed? Using high quality images are very important, but they should be fully optimized and compressed so that they don't affect your page loading speed. 

Tools like Optimizilla will help you compressing the images.

Image File Name

Images must have a descriptive file name. You should save your images on the basis of your content of images. If your image is about five ways to make coffee, then your image name should be like 5ways to make coffee.png

Check whether all of your images have descriptive and accurate alt tags. Google spider uses alt tags to understand what an image is about, so always use descriptive alt tags for all the images. 

I hope this article helped you to get an idea about the value of content in SEO.